Bonds Australia Faces Boycott Over Non-Binary Model in Pride Campaign

The inclusion of a non-binary model in Bonds Australia's 2024 Pride campaign has sparked controversy and calls for a boycott.

Bonds Australia's 2024 Pride campaign features gender-neutral underwear, including a non-binary model, sparking online outrage.
Critics accuse the brand of 'wokeness' and disrespecting women, leading to calls for a boycott and negative reviews.
Bonds defends its campaign, emphasizing its commitment to inclusivity and representation of Australia's diverse LGBTQIA+ community.
The campaign includes various queer models, aiming to celebrate the spirit and joy of the Pride community.
This is not the first time Bonds has supported the LGBTQIA+ community, having previously collaborated with LGBTQIA+ advocates and faced backlash.