Boston Fans Grapple With Brad Marchand Trade and Tribute Beer Launch

Samuel Adams partners with former Bruins captain Brad Marchand to release a limited-edition beer celebrating his Boston legacy after his trade to the Florida Panthers.

Brad Marchand, traded to the Florida Panthers last week, has collaborated with Samuel Adams to release 'Marchand(y),' a limited-edition shandy-style beer celebrating his 16-year tenure with the Boston Bruins.
The beer, featuring fruit-forward blackberry notes, will be available exclusively at Samuel Adams’ Boston locations starting March 30, serving as a tribute to Marchand’s impact on Boston sports culture.
Marchand, who captained the Bruins and helped secure the 2011 Stanley Cup, expressed gratitude to Boston fans and emphasized his enduring connection to the city despite his departure.
The Bruins, currently struggling in the Atlantic Division standings, have chosen not to name a new captain this season, with leadership expected to develop organically among players like David Pastrnak and Charlie McAvoy.
Fans and analysts remain divided over the trade, with some criticizing the Bruins’ management for letting go of a franchise icon while others acknowledge the challenges of balancing team dynamics and aging players.