Boston NWSL Team Drops BOS Nation Name Following Backlash

The team announced plans to rebrand after criticism of its initial name and marketing campaign, with a new name expected in the coming weeks.

Boston's National Women's Soccer League expansion team will change its name from 'BOS Nation FC' before its inaugural season next year.
The initial name and marketing campaign, including the slogan 'Too Many Balls,' faced significant backlash for being perceived as offensive, particularly by the transgender community.
The team apologized publicly for the campaign last October and has since engaged fans and stakeholders through surveys and discussions to guide the rebranding process.
Majority owner Jennifer Epstein emphasized the team's commitment to creating an inclusive and welcoming identity for all fans and supporters.
The team plans to announce its new name in the coming weeks and will play its first season at White Stadium, which is undergoing renovations despite ongoing legal challenges.