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Boston NWSL Team Rebrands as Boston Legacy FC Following Fan Feedback

The team announced its new name after backlash over its original branding, while continuing preparations for its 2026 debut and navigating legal challenges over stadium renovations.

  • Boston Legacy FC replaces the initial name 'BOS Nation FC,' which was scrapped after widespread criticism of its ambiguity and marketing campaign.
  • The new name reflects Boston's rich sports history, diversity, and future aspirations, developed through extensive fan surveys and market research.
  • The team plans to play at White Stadium in Franklin Park, though the renovation project faces legal challenges over privatization concerns, with a court decision expected soon.
  • Operational preparations are underway, including hiring a head coach, signing players, and securing corporate partnerships for naming rights and sponsorships.
  • Boston Legacy FC will debut in the 2026 NWSL season alongside a Denver expansion team, marking the league's growth to 16 teams.
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