Boycott of Bud Light Over Influencer Partnership Cuts Into Sales and Stock Price

Bud Light entered a partnership with transgender TikTok influencer Dylan Mulvaney which prompted a boycott from conservatives and the right wing.
The boycott has significantly hurt Bud Light's sales and market share, knocking it from the top spot as America's best-selling beer.
An photo of Bud Light for "zero dollars" has gone viral as the boycott spreads on social media.
Anheuser-Busch's CEO announced plans to win back customers but the boycott's impact may lead other companies to avoid similar partnerships.
The successful boycott of Bud Light is an example of a larger trend of boycotting brands over LGBTQ+ relationships and could influence more companies to avoid them.