Boycott Takes Heavy Toll on Bud Light, Sales Drop Due to Conservative Backlash

Bud Light salespeople are struggling and frontline workers are feeling the effects of a boycott that has lasted over a month.
Videos showing unsold Bud Light cases have gone viral, indicating the boycott's impact.
Bud Light risks permanent market share losses if parent company Anheuser-Busch can't win back customers.
Bud Light's shelf space in stores could decrease in the coming months based on low sales numbers from the boycott period.
Anheuser-Busch's former president of sales and distribution says the company needs a strategy now to determine who their target customers are.