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UPDATED last year

Boycotts Over Bud Light's Partnership With Trans Influencer Lead to Billions in Losses

Bud Light faced immense backlash for collaborating with transgender influencer Dylan Mulvaney, costing parent company Anheuser-Busch $27 billion in market value.
Mulvaney wants more brands to partner with diverse trans people and use her privilege to help others gain opportunities.
Bud Light sales and profits plunged due to the backlash from conservatives over the partnership.
Other brands like Target also faced boycotts for appealing to the LGBTQ+ community, losing $4 billion in market cap.
Experts advise brands in crisis to directly address issues, perform outreach, and focus on positive attributes to repair reputations.