British Strawberry Season Delayed by Unusually Wet Winter

Despite setbacks, growers predict larger, juicier fruits due to extended ripening periods, boosting the UK's self-sufficient berry production.

Wet and dark winter conditions have pushed the start of the British strawberry season back by two weeks, with first harvests expected at the end of May.
Growers report that the slow ripening will result in strawberries that are larger and more flavourful, ideal for events like Wimbledon.
The UK berry market has reached a record high with £1.87 billion in year-round retail sales, driven by strong domestic demand and advancements in agricultural technology.
Export challenges persist due to regulatory hurdles post-Brexit, significantly impacting strawberry shipments to the EU.
The British Berry Growers emphasize the need for government reforms to enhance global competitiveness in berry exports.