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BRP to Sell Marine Businesses to Focus on Powersports

The Quebec-based company aims to streamline operations amid challenging economic conditions by divesting non-core marine assets.

  • BRP Inc. announced plans to sell its Alumacraft, Manitou, Telwater, and related marine parts, accessories, and apparel businesses.
  • The sale will not include BRP's Sea-Doo personal watercraft, Sea-Doo Switch pontoons, or jet propulsion systems.
  • CEO José Boisjoli emphasized the decision to focus on powersports is driven by current industry dynamics and economic challenges.
  • BRP has engaged National Bank Financial Inc. to assist with the sale process, seeking new ownership for the marine brands.
  • The company's financial performance has declined, with significant drops in profit and revenue compared to the previous year.
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