Bud Light Backlash Persists Despite Marketing Blitz

Bud Light partnered with transgender influencer Dylan Mulvaney but abandoned her following backlash, resulting in accusations of transphobia and a nationwide boycott.
Bud Light's sales and stock value have plummeted due to the controversy, leading a former executive to call for the CEO's resignation.
Bud Light has launched an expensive marketing campaign featuring pro-America messaging and partnering with NFL star Travis Kelce to win back lost customers, but critics argue their efforts are too little too late.
Rival beer brands like Modelo Especial and Yuengling have benefited from Bud Light's troubles, gaining significant market share.
The backlash has spread to other Anheuser-Busch brands and led to job losses as plants reduce production due to declining sales.