Bud Light Controversy Costs Parent Company $27 Billion

• Bud Light's partnership with transgender influencer Dylan Mulvaney led to nationwide boycotts and plummeting sales.
• Shares in Anheuser-Busch InBev have fallen 20% since March, wiping $27 billion from the company's value.
• Marketing executives associated with the Mulvaney deal have taken leaves of absence as Bud Light scrambles to rebuild its brand.
• Joe Rogan speculated the controversy would blow over but suggested new celebrity partnerships to help Bud Light rebound.
• Anheuser-Busch called the Mulvaney partnership the work of "third-party ad agencies" but others in the company were also placed on leave.

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