Bud Light Faces Backlash and Financial Woes From Transgender Influencer Ad Campaign

Anheuser-Busch's partnership with transgender social media influencer Dylan Mulvaney as a Bud Light spokesperson caused controversy and loss of market value.
Conservatives called for boycotts of Bud Light and bombed the company's factories, causing Anheuser-Busch to release a vague statement attempting to placate critics.
Despite backlash, marketing experts believe the long-term benefits of the progressive ad campaign may outweigh temporary losses.
The controversy highlights the risks companies take in appealing to younger, more diverse audiences that don't always align with their traditional base.
Mulvaney has continued to gain high-profile brand deals and supporters, while also facing intense personal attacks over her identity and presence in marketing.