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Bud Light Sponsors Cincinnati Pride Parade Amid Backlash Over Transgender Influencer Promotion

  • Bud Light faced criticism from conservatives over its partnership with trans influencer Dylan Mulvaney.
  • The partnership led to boycotts and a decline in Bud Light sales.
  • Target also faced backlash and stock price drop after releasing an inclusive swimwear line.
  • Bud Light's parent company, Anheuser-Busch, lost nearly $19 billion due to the controversy.
  • Companies are increasingly facing criticism for promoting social causes, though inclusive marketing is important to many consumers.
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