Buffalo Bills to Star in Hallmark's Latest Christmas Movie Collaboration

Hallmark Media, the NFL, and Skydance Sports announce 'Holiday Touchdown: A Bills Love Story,' set to premiere during the 2025 Countdown to Christmas.

Damar Hamlin revealed the project in a video announcement, celebrating the Bills and their fan base, Bills Mafia.
The movie will be filmed entirely in Buffalo, including Highmark Stadium, which is in its final season as the team's home field.
This is Hallmark’s second NFL-themed holiday movie, following the success of 2024's Chiefs-focused film.
Production is scheduled to begin later this year, with casting and plot details yet to be announced.
The collaboration highlights the growing partnership between Hallmark and the NFL, capitalizing on their overlapping audiences.