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Burberry Faces Strategic Overhaul After FTSE 100 Exit

The British luxury brand aims for a turnaround with new leadership following significant market challenges.

  • Burberry has been removed from the FTSE 100 due to a sharp decline in share price and sales.
  • The company appointed Joshua Schulman as CEO and added new executives to rejuvenate the brand.
  • Analysts suggest a shift towards a 'British Coach' strategy to stabilize Burberry's market position.
  • The luxury sector overall is experiencing a downturn, impacting brands like Burberry more severely.
  • Burberry's future may involve potential acquisition talks or a significant strategic reset.
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