Burger King Brazil's Barbie-Themed 'Pink Burger' Sparks Mixed Reactions Online

Burger King in Brazil released a limited-time Barbie-themed meal including a pink "Pink Burger" and "Barbie Donut Shake" to promote the upcoming Barbie movie.
Many Twitter users found the bright pink burger unappetizing, comparing it to Pepto-Bismol, while others expressed interest.
The burger is part of a broader Barbie movie marketing campaign by Burger King Brazil, including social media promotion.
Some critics suggest Warner Bros. should focus promotion more on positive early reviews rather than the controversial burger.
The marketing plays into the artificial, pink aesthetic of Barbie brand imagery.