Overview

• U.S. District Judge Roy K. Altman denied Burger King's motion to dismiss a lawsuit alleging its advertisements misrepresented the size of Whoppers and other menu items.
• The 19 plaintiffs from 13 states claim Burger King's ads exaggerated burger sizes by 35% and depicted double the meat compared to what is served.
• The lawsuit focuses on post-2017 advertisements, which plaintiffs argue overstated product sizes more significantly than earlier ads.
• Burger King has denied the allegations, stating that the same patties are used in both ads and restaurants, and called the claims false.
• The case now advances toward class certification, potentially adding tens of thousands of plaintiffs, followed by a discovery phase to assess the claims.