Burger King Preempts McDonald's with $5 Meal Deal
Fast food giants vie for budget-conscious customers amid rising living costs.
- Burger King will launch its $5 Your Way Meal before McDonald's similar offer in late June.
- The BK meal includes a choice of three sandwiches, chicken nuggets, fries, and a drink.
- McDonald's $5 meal will last four weeks, while Burger King's deal will run for several months.
- Wendy's has introduced a $3 breakfast combo as part of the value meal competition.
- Fast food chains are intensifying promotions to attract customers affected by inflation.