BYD Pushes for Supplier Price Cuts as EV Price War Escalates

The Chinese automaker signals plans to intensify competition in the EV market, leveraging scale and expanding globally.

A leaked email suggests BYD is asking suppliers for a 10% price reduction starting January, though the company emphasizes these targets are negotiable.
BYD has been a dominant player in China's EV price war, driving smaller competitors to the brink and forcing industry consolidation.
The automaker reported record-breaking sales, delivering 3.2 million plug-in hybrids and EVs this year, with 500,000 sold in October alone.
BYD's Q3 revenue outpaced Tesla's for the first time, with $28.24 billion compared to Tesla's $25.2 billion in the same period.
While BYD remains heavily focused on China, it is aggressively expanding into Europe and other markets, aiming to double exports to 450,000 vehicles this year.