Camila Cabello Teams Up with Bacardi in Landmark Collaboration

The partnership features Cabello's new single as the campaign soundtrack and introduces a signature cocktail, marking a new era for both the artist and the brand.

• Camila Cabello partners with Bacardi as the global face of the brand, marking her first spirits collaboration.
• The partnership includes Cabello's new single, “I LUV IT,” as the soundtrack for Bacardi's latest commercial.
• Cabello introduces her own Bacardi cocktail, the I LUV IT Punch, inspired by her new single.
• The collaboration is part of Bacardi's strategy to integrate music into its marketing, highlighting their shared Caribbean heritage.
• Cabello's new era features a dramatic change with her hair dyed blonde, symbolizing a fresh start and new identity.

3 Articles

Us Weekly Adweek People