Canadian Brewery Launches 'Presidential Pack' With 1,461 Beers

Moosehead Breweries markets the massive beer crate as a lighthearted way for Canadians to endure Donald Trump’s second presidential term.

Moosehead Breweries, Canada’s oldest brewery, has released the 'Presidential Pack,' a crate containing 1,461 lagers—one for each day of Donald Trump’s second term.
The $2,400 CAD crate is available in Ontario, New Brunswick, and Nova Scotia, with the marketing campaign poking fun at political uncertainty in the U.S.
The brewery’s marketing emphasizes resilience and humor, suggesting the beers may help Canadians cope with ongoing political tensions and trade disputes.
Moosehead faces challenges from new U.S. tariffs, including a 10% hike on aluminum lids and potential impacts on the 20% of its beer exported to the U.S.
The product has sparked mixed reactions online, with some praising the creativity and others questioning the logistics of beer shelf life over four years.