Canadian Brewery Launches 'Presidential Pack' With 1,461 Beers
Moosehead Breweries markets the massive beer crate as a lighthearted way for Canadians to endure Donald Trump’s second presidential term.
- Moosehead Breweries, Canada’s oldest brewery, has released the 'Presidential Pack,' a crate containing 1,461 lagers—one for each day of Donald Trump’s second term.
- The $2,400 CAD crate is available in Ontario, New Brunswick, and Nova Scotia, with the marketing campaign poking fun at political uncertainty in the U.S.
- The brewery’s marketing emphasizes resilience and humor, suggesting the beers may help Canadians cope with ongoing political tensions and trade disputes.
- Moosehead faces challenges from new U.S. tariffs, including a 10% hike on aluminum lids and potential impacts on the 20% of its beer exported to the U.S.
- The product has sparked mixed reactions online, with some praising the creativity and others questioning the logistics of beer shelf life over four years.