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Canadian Tire to Acquire Hudson’s Bay Brands and Iconic Stripes for $30 Million

The agreement, pending court approval, will transfer Hudson's Bay’s intellectual property and trademarks to Canadian Tire, marking a significant shift for the 355-year-old Canadian retailer.

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This composite image shows signage of Canadian Tire, left, and the Bay. THE CANADIAN PRESS/Sean Kilpatrick, Pawel Dwulit
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Overview

  • Canadian Tire has agreed to a $30 million deal to purchase Hudson's Bay Company’s intellectual property, including its iconic multicoloured stripes, coat of arms, and trademarks.
  • The sale also includes Hudson's Bay’s houseware brands Gluckstein and Distinctly Home, the Zellers discount brand, and the Hudson North apparel line.
  • The agreement is subject to Ontario Superior Court approval and is expected to close later this summer.
  • Hudson’s Bay, North America’s oldest retailer, is liquidating its stores, with all locations set to close by the end of June following creditor protection proceedings in March.
  • Retail experts caution Canadian Tire to preserve the heritage of Hudson’s Bay’s iconic branding while expanding its use across new product categories to avoid brand dilution.