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Cartier Honors $14 Price for $14K Earrings After Pricing Error

Rogelio Villarreal from Mexico successfully purchased luxury Cartier earrings due to a pricing mistake, sparking a legal and public relations ordeal.

  • Rogelio Villarreal bought two pairs of Cartier diamond earrings valued at $14,000 each for just $14 per pair after a pricing error on Cartier's website.
  • Despite attempts to cancel the sale, Cartier honored the price following a consumer protection claim by Villarreal in Mexico.
  • Villarreal utilized federal consumer protection laws in Mexico, leading to arbitration by the Office of the Federal Prosecutor for the Consumer (PROFECO).
  • The incident gained significant attention online, with opinions divided on Villarreal's advantage of the pricing error.
  • Cartier's initial attempts to resolve the situation included offering Villarreal gifts such as champagne and leather goods, which he declined.
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