Cartier Honors $14 Price for $14K Earrings After Pricing Error
Rogelio Villarreal from Mexico successfully purchased luxury Cartier earrings due to a pricing mistake, sparking a legal and public relations ordeal.
- Rogelio Villarreal bought two pairs of Cartier diamond earrings valued at $14,000 each for just $14 per pair after a pricing error on Cartier's website.
- Despite attempts to cancel the sale, Cartier honored the price following a consumer protection claim by Villarreal in Mexico.
- Villarreal utilized federal consumer protection laws in Mexico, leading to arbitration by the Office of the Federal Prosecutor for the Consumer (PROFECO).
- The incident gained significant attention online, with opinions divided on Villarreal's advantage of the pricing error.
- Cartier's initial attempts to resolve the situation included offering Villarreal gifts such as champagne and leather goods, which he declined.