Catherine O’Hara and Willem Dafoe Star in Michelob Ultra’s Pickleball-Themed Super Bowl Ad

The comedic duo hustles professional athletes in a playful campaign celebrating friendly competition and the joy of beer.

Michelob Ultra’s Super Bowl ad, titled 'The Ultra Hustle,' features Catherine O’Hara and Willem Dafoe taking on professional athletes in a pickleball competition.
The 60-second spot includes cameos from NFL legend Randy Moss, Olympic gold medalist Ryan Crouser, and WNBA champion Sabrina Ionescu.
The campaign, directed by Stacy Wall, blends sports drama with heist comedy and is part of Michelob Ultra’s new 'Play for an Ultra' marketing platform.
O’Hara drew inspiration from her 'Schitt’s Creek' character, Moira Rose, while Dafoe quickly adapted to the sport despite being unfamiliar with pickleball.
Michelob Ultra remains a key Super Bowl advertiser, leveraging the event to promote its focus on active lifestyles and low-calorie beer options.