CBS’ ‘Beyond the Gates’ Achieves Breakthrough Ratings in Premiere Week
The first Black-centered soap opera in over 35 years outperforms its predecessor and rivals in key demographics.
- ‘Beyond the Gates’ averaged 2.28 million viewers across platforms during its first week, surpassing the ratings of its predecessor, ‘The Talk,’ by 78%.
- The show’s premiere episode drew 3 million viewers in Live+7 ratings, exceeding the debut of NBC’s ‘Passions’ in 1999.
- With 55% of its audience identifying as Black, the soap opera represents a significant shift in representation compared to other daytime dramas.
- The series, created by Michele Val Jean, is produced by CBS Studios in partnership with the NAACP and Procter & Gamble Studios.
- Set in a gated Washington, D.C. suburb, the drama explores the lives and secrets of a wealthy Black family, offering fresh perspectives and impactful representation in daytime television.