Overview

• Chanel's 2024 revenue fell 4.3% to $18.7 billion, with operating profit plunging 30% to $4.5 billion, marking its first decline since the pandemic.
• The company plans to sustain its $1.8 billion capital expenditure in 2025, including $600 million for supply chain integration and vertical production investments.
• Chanel will open 48 new stores this year, nearly half in the U.S. and China, and expand into markets like India, Mexico, and Canada.
• A hiring freeze has been implemented to maintain its workforce at 38,400, with minor adjustments through natural attrition in slower-growth regions such as China.
• CEO Leena Nair emphasizes a long-term strategy, with restrained price increases aligned with inflation, and patience for the October debut of new artistic director Matthieu Blazy.