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Chanel Sustains Record Investment to Navigate Luxury Market Challenges

The luxury house plans $1.8 billion in capital spending, $600 million in supply-chain projects, and 48 new stores despite a sales decline and global uncertainties.

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A man looks at a Chanel shop window at Bahnhofstrasse in Zurich, Switzerland April 30, 2025. REUTERS/Stefan Wermuth/File Photo
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Chanel has been strongly expanding in China, which it views as one of its most important markets

Overview

  • Chanel will maintain its capital spending at $1.8 billion for 2025, matching last year’s elevated level, which was a 43% increase from 2023.
  • The company is allocating $600 million to internalize production, including acquiring stakes in a French silk supplier and an Italian jewelry maker.
  • Plans for 48 new stores this year include nearly half in the U.S. and China, alongside openings in Mexico, India, and Canada, with only six focused on fashion.
  • Chanel reported a 4.3% drop in 2024 sales to $18.7 billion and a 30% decline in operating profit, citing macroeconomic and geopolitical pressures.
  • While noting tentative stabilization in China and Hong Kong, Chanel executives caution that tariff uncertainties and uneven global demand remain significant challenges.