Chaos at Target as 'Wicked' Stanley Cups Sell Out

Limited-edition Stanley cups inspired by the 'Wicked' movie cause frenzy among shoppers, leading to near altercations in stores.

Stanley and Target released 'Wicked'-themed Quencher cups on October 13, available in Glinda pink and Elphaba green.
The cups, priced at $55 for 40-ounce and $35 for 20-ounce sizes, sold out quickly both in stores and online.
Shoppers documented long lines and chaotic scenes at Target locations, with reports of near brawls as customers rushed to grab the limited stock.
Stanley's collaboration strategy, including partnerships with popular brands and figures, continues to drive high demand despite waning interest among some consumer segments.
The 'Wicked' film, scheduled for release on November 22, has spurred marketing collaborations similar to those seen with other major entertainment projects.