Overview

• The Chargers’ 2025 schedule reveal video, styled in Minecraft, surpassed one million views on X in 45 minutes and four million in three hours, far outpacing other NFL teams.
• The next closest NFL team’s schedule video garnered approximately 1.5 million views in the same timeframe, highlighting the Chargers’ significant lead in digital engagement.
• The Chargers’ content team, led by Megan Julian, produces all schedule release videos in-house, incorporating Easter eggs and humor aimed at younger audiences to build long-term fan loyalty.
• The team’s creative approach has earned widespread industry acclaim, with advertising expert Gerry Graf praising their “incredible production value” despite video game-inspired formats becoming common.
• Since revamping their digital presence in 2018, the Chargers have consistently used casual, conversational tones and innovative content to stand out in the competitive Los Angeles sports market.