Charizard-Shaped Cheeto Sells for $87,840 at Auction

The uniquely shaped Flamin’ Hot Cheeto, nicknamed 'Cheetozard,' became a viral sensation before being sold through Goldin Auctions.

The 3-inch-long Cheeto, resembling the Pokémon Charizard, was discovered between 2018 and 2022 by a Georgia-based collectibles store, 1st & Goal Collectibles.
The auction began with a starting bid of $250 on February 10, 2025, and concluded on March 2 after 60 bids, with the final price reaching $87,840 including buyer's premium.
The Cheeto was mounted on a custom Pokémon card and encapsulated in a clear storage box for preservation and display purposes.
The sale highlights the growing trend of internet virality and meme culture driving the value of unconventional collectibles, similar to past sales like the Harambe-shaped Cheeto and other novelty snacks.
Social media reactions ranged from amusement to criticism, with some questioning the high price while others celebrated its uniqueness as a pop culture artifact.