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Charli XCX Embraces Uncertainty for Post-'Brat' Era

The pop star reflects on the unexpected success of her 2024 album 'Brat' and predicts her next project may not replicate its impact, a prospect she welcomes.

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Overview

  • Charli XCX stated in a Cannes Film Festival interview with Culted that she expects her next album to 'probably be a flop' and feels no pressure to replicate the success of 'Brat.'
  • 'Brat,' released in June 2024, reached No. 3 on the Billboard 200 and became a cultural phenomenon, inspiring TikTok trends, fashion, and even political references.
  • The album earned three Grammy Awards and solidified Charli XCX's status as a pop icon, with its lime-green aesthetic driving the 'Brat Girl' persona and broader cultural influence.
  • Charli revealed she created 'Brat' primarily for herself, with no expectation that it would resonate so deeply with audiences, and views her creative journey as unpredictable by nature.
  • She is currently focused on touring and acting, with upcoming European shows and roles in several films, while embracing the artistic lifecycle of peaks and potential declines.