Charli XCX's 'Brat Summer' Inspires Viral Meme and Cultural Shift

The new album 'Brat' by Charli XCX has sparked a unique summer trend blending luxury and trashy aesthetics.

'Brat Summer' involves embracing a carefree, rebellious attitude with a specific green aesthetic.
The trend is a mix of luxury and trashiness, symbolized by items like a pack of cigarettes and a Bic lighter.
Fans have widely adopted the concept, creating memes and DIY fashion inspired by the album.
The movement contrasts sharply with the 'clean girl' aesthetic, promoting individuality over conformity.
Cultural commentators see 'Brat Summer' as a reaction against societal pressures and a celebration of personal freedom.