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4w ago

Chelsea FC Signs Short-Term Sponsorship Deal with DAMAC Properties

The agreement marks the end of a two-year sponsorship gap and includes plans for a Chelsea-branded residential project in Dubai.

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Chelsea have been without a shirt sponsor this season
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Overview

  • The DAMAC logo will feature on Chelsea's men's and women's shirts for the final four Premier League games and remaining Conference League matches of the 2024-25 season.
  • The deal does not extend to the Club World Cup this summer or the 2025-26 season, with Chelsea currently in talks for separate sponsorship agreements.
  • DAMAC Properties will develop a 1,400-unit Chelsea-branded residential complex in Dubai, featuring exclusive amenities tied to the club's identity.
  • Premier League regulations allow for this short-term sponsorship arrangement, with insiders describing the financial terms as 'healthy,' though no details have been disclosed.
  • Chelsea has been without a consistent front-of-shirt sponsor since their £120 million deal with Three ended in 2023, following tensions during the Abramovich sanctions era.