Chelsea Signs Infinite Athlete As Front-Of-Shirt Sponsor In Record £40 Million Deal

Chelsea has agreed to a record £40 million deal with Infinite Athlete as their new front-of-shirt sponsor for the 2023/24 season.
Infinite Athlete is a biomechanics engineering company formed through the acquisition of injury analytics firm Biocore by technology firm Tempus Ex Machina.
Silver Lake, an investor in Manchester City's parent company City Football Group, is also an investor in Infinite Athlete.
Chelsea considered other sponsorship options including Paramount Plus and Kaiyun Sports but those deals did not materialize.
The deal will help Chelsea comply with UEFA's Financial Fair Play regulations which depend on commercial revenue and performance.