Children's Clothing Brands Survive Financial Crisis with Court-Approved Plan

Du Pareil Au Même, Sergent Major, and Natalys secure partial recovery following severe financial challenges.

A continuation plan has been approved by the court, allowing the brands to continue operations amid financial distress.
The companies, part of Générale pour l’Enfant, faced hardships due to COVID-19, energy crises, and inflation.
The pandemic led to a €100 million drop in revenue and the closure of 250 stores, predominantly in France.
The crisis resulted in the loss of 400 to 500 jobs since the start of the pandemic, impacting the workforce significantly.
The broader French prêt-à-porter sector has seen multiple liquidations, highlighting the industry's ongoing struggles.