Chili's Sees Significant Growth with Affordable Menu Options

The restaurant chain's strategic pricing and viral promotions have driven a notable increase in sales and customer traffic.

Chili's reported a 14% increase in same-store sales and a 6.5% rise in customer traffic in the latest quarter.
The introduction of the $10.99 Big Smasher burger and $6 margaritas have been key drivers of this growth.
Chili's parent company, Brinker International, saw its shares rise 9% following the earnings report.
The Triple Dipper appetizer, popular on social media, now accounts for 11% of Chili's sales with a 70% increase in orders.
Chili's success contrasts sharply with struggles faced by other casual dining chains, some of which are facing bankruptcy.