Chinese Automakers Embrace Livestreaming to Boost EV Sales

Legacy and startup car executives turn to livestreams to engage younger buyers and showcase vehicle features.

Executives from established and emerging carmakers are livestreaming to reach potential customers directly.
This strategy bypasses traditional advertising costs and allows real-time demonstration of vehicle technology.
Xiaomi and Nio leaders have gained significant followings by showcasing their EVs on social media.
Even conservative state-owned automakers are joining the trend, with executives taking on more public personas.
Livestreaming helps address consumer concerns like driving range and assistance features effectively.