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Chipotle Opens Registration for $1M 'Summer of Extras' Loyalty Rewards Program

The three-month campaign launching June 1 offers free burritos, bonus points, and exclusive perks to incentivize repeat visits.

From June 1 through August 31, “Summer of Extras” will give Chipotle’s U.S. loyalty members the chance to earn extra benefits, extra points and extra free Chipotle.
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Overview

  • Chipotle Rewards members can now opt into the 'Summer of Extras' program, with registration open ahead of the June 1 launch.
  • The promotion runs through August 31, featuring monthly milestones, weekly sweepstakes, and state-level grand prizes.
  • Participants can earn bonus points and sweepstakes entries by completing up to four milestones per month, with rewards resetting monthly.
  • Weekly drawings will award 10,000 members a free burrito, while one winner in each state and Washington, D.C., will receive free burritos for a year and a limited-edition gift card.
  • New Chipotle Rewards members will also receive a free guacamole offer after their first qualifying order.