Chipotle Premieres Sustainable Farming Ad Featuring Halsey in Roblox

The first restaurant to debut a national TV ad in the metaverse, Chipotle pairs a stop-motion film with $2M in donations to advance sustainable agriculture.

• Chipotle's new campaign, 'Unfolded,' debuted in Roblox, marking the first national TV ad premiere by a restaurant in the metaverse.
• The animated short film highlights Chipotle's commitment to sustainable farming, featuring Halsey's cover of The Rolling Stones' 'She’s a Rainbow.'
• The campaign emphasizes the transformation of industrial farms into vibrant, polyculture fields with responsibly raised proteins and organic crops.
• Chipotle is donating $2 million across four universities to support educational programs advancing sustainable agriculture, part of its $5 million commitment by 2025.
• Through March 31, customers can round up their order total via Chipotle's app or website to contribute to scholarships for students in sustainable food and agriculture programs.

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