Chipotle Victorious as Sweetgreen Relents in Trademark Battle Over Burrito Bowl

Chipotle sued Sweetgreen for trademark infringement over the salad chain's "Chipotle Chicken Burrito Bowl."
Sweetgreen agreed to change the name to "Chicken + Chipotle Pepper Bowl" to resolve the lawsuit.
Chipotle considered the original name too similar to its own burrito bowl and potentially confusing to customers.
Sweetgreen's stock dropped on news of the lawsuit but recovered after the companies announced a resolution.
The highly publicized legal dispute highlighted the increasing competition in the fast-casual restaurant industry.