CMA Urges Reform in UK's Expensive Baby Formula Market

The Competition and Markets Authority finds parents overpaying due to limited competition and suggests potential government interventions.

UK parents could save up to £500 in a baby's first year by choosing lower-priced formula brands, according to the CMA.
The baby formula market is dominated by three companies, leading to significant price hikes between 2021 and 2023.
The CMA suggests government procurement of formula for NHS branding or setting price caps as potential solutions.
Current regulations prevent formula price promotions to support breastfeeding, complicating consumer choices.
Charities and retailers have called for urgent government action to make baby formula more affordable and accessible.