CNN Restructures to Prioritize Digital Expansion Amid Declining TV Viewership

The network announces job cuts, new digital initiatives, and a revamped TV lineup as it pivots toward a digital-first strategy.

CNN is cutting approximately 200 traditional TV roles while planning to hire a similar number in digital-focused positions, including data scientists and product engineers.
The network’s parent company, Warner Bros. Discovery, has committed $70 million to support CNN’s digital transformation efforts in 2025.
New digital initiatives include a subscription-based streaming service, a lifestyle content product, and increased vertical video production for platforms like TikTok and Instagram.
CNN’s TV schedule is being adjusted, with notable changes such as Wolf Blitzer co-anchoring a morning slot and Audie Cornish hosting a new early show, while Jim Acosta’s future role remains uncertain.
Mark Thompson, CNN’s CEO, aims to generate $1 billion in digital revenue by 2030, emphasizing the need to adapt to shifting audience habits and maintain editorial independence.