Overview

• Coca-Cola's survey reveals 77% of UK Gen Z consider traditional pet names like 'darling' and 'babe' outdated or insulting.
• Nicknames such as 'treacle,' 'chick,' and 'sugar' were ranked among the most disliked by Gen Z respondents.
• The survey shows 20% of Gen Z feel unique nicknames strengthen their sense of belonging within friendship groups.
• Modern terms like 'bro' (53%), 'mate' (44%), and 'bestie' (35%) are preferred by younger generations for expressing affection.
• Launching May 15, Coca-Cola's revamped 'Share a Coke' campaign will feature customizable cans with Gen Z-friendly nicknames such as 'My Bestie' and 'My Mate.'