Coca-Cola Introduces 0.85-Liter Bottle in Germany

The new size targets smaller households and singles, with availability starting in April 2025.

Coca-Cola will launch a 0.85-liter PET bottle in Germany, marking its first new large-format bottle size in 17 years.
The new size is designed to appeal to smaller households and singles, reflecting a trend toward smaller packaging for carbonated beverages.
The company has invested €1.5 million to adapt production lines at three German facilities for the new bottle size.
Coca-Cola states the 0.85-liter bottle is priced lower than the 1-liter option, countering concerns of shrinkflation.
This move comes as Coca-Cola faces growing competition in the soft drink market, with an increasing number of beverage options available.