Coco Gauff and New Balance Launch Accessible 'Coco Delray' Tennis Shoe

The new sneaker celebrates Gauff's Delray Beach roots while promoting inclusivity in tennis through a more affordable, versatile design.

The 'Coco Delray' tennis shoe, launched on Coco Gauff's 21st birthday, is priced at $110 and aims to make tennis more accessible to players of all levels.
The shoe’s design is inspired by Gauff’s hometown of Delray Beach, Florida, and the public courts at Pompey Park where she trained as a child.
Featuring a low-top silhouette, lightweight FuelCell midsole, and durable rubber outsole, the sneaker blends performance with off-court style influenced by 90s tennis and basketball aesthetics.
A marketing campaign highlights Gauff’s community ties, including a video featuring her grandmother, Yvonne Lee Odom, emphasizing the role of family and local support in her journey.
New Balance plans to release additional colorways of the Coco Delray throughout the year, alongside Gauff’s higher-end CG2 signature model, to cater to both recreational and competitive players.