Coco Gauff and New Balance Launch Inclusive 'Coco Delray' Tennis Shoe

The new shoe celebrates Gauff's Delray Beach roots while promoting accessibility and community in tennis.

The 'Coco Delray,' launched on March 13, is a $110 tennis shoe designed to make the sport more accessible to players of all levels.
Inspired by Gauff's hometown of Delray Beach, Florida, the shoe highlights her journey and the community that supported her growth as an athlete.
The design blends 1990s tennis and basketball aesthetics with performance features like a nylon plate for stability and a FuelCell midsole for lightweight cushioning.
The campaign video features Gauff and her grandmother, Yvonne Lee Odom, emphasizing values of community, connection, and cultural impact.
New Balance plans to release additional colorways throughout the year, aligning with Gauff's tournament appearances and promoting inclusivity in tennis fashion.