Colleen Hoover Addresses Fan Concerns Over Instagram Posts with Humor

The bestselling author responded to reactions about her Diet Pepsi videos and merchandise sale while distancing herself from ongoing legal disputes involving Blake Lively and Justin Baldoni.

Colleen Hoover shared a series of Instagram videos on March 18, showing her making Diet Pepsi ice cubes and discussing deeply discounted merchandise, which raised fan concerns about her well-being.
Fans questioned Hoover's tone and intent in the videos, interpreting her comments as unusual or sarcastic, leading to widespread online discussion.
Hoover responded to the backlash on March 19 with a sarcastic Instagram post, calling her content 'such disturbing content' alongside a photo of a Diet Pepsi bottle.
The posts come during ongoing legal battles between 'It Ends With Us' stars Blake Lively and Justin Baldoni, involving allegations of sexual harassment and defamation.
While Hoover initially supported Lively in the legal disputes, she has since refrained from commenting publicly and removed related content from her Instagram.