College Football Embraces NFL-Style General Managers

Alabama's record-setting contract for GM Courtney Morgan signals a shift in how college programs manage talent.

Alabama's GM Courtney Morgan secured a three-year, $2.5 million contract, making him the highest-paid in his role.
Morgan's duties include overseeing Alabama's roster and managing both high school and transfer portal recruiting.
The trend of hiring GMs in college football is growing, with roles expanding to include NIL negotiations and transfer management.
Programs are increasingly mirroring NFL operations, emphasizing the importance of personnel management in a free agency-like environment.
The shift reflects broader changes in college football, including the potential introduction of revenue sharing and salary caps.