Overview

• The Colts' now-deleted video used a Minecraft-style animation to depict a dolphin in Tyreek Hill's jersey being stopped by a Coast Guard boat, referencing Hill's 2024 police detainment.
• The team admitted the video was both insensitive and violated intellectual property rights tied to Microsoft, which owns Minecraft.
• Tyreek Hill responded lightheartedly, tweeting that he found the video humorous and suggesting it should not have been removed.
• The Colts replaced the video with simpler graphics and reached out to Hill's agent, Drew Rosenhaus, to convey their apologies.
• The incident highlights the risks NFL teams face in balancing humor, sensitivity, and legal considerations in viral marketing efforts.