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Comet to Relaunch as Online-Only Retailer Under OnBuy Ownership

OnBuy invests £10 million to revive the iconic UK electronics brand, with a digital-first strategy targeting Amazon and Currys ahead of a Christmas launch.

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Overview

  • Comet, the UK electronics retailer that collapsed in 2012, is being revived as an online-only marketplace by OnBuy.com.
  • The relaunch, backed by a £10 million investment, will retain Comet's original branding and focus on competitive pricing.
  • OnBuy plans to position Comet as a challenger to Amazon and Currys, offering a wide range of electronics from major brands like Apple and Samsung.
  • The relaunch is expected to create approximately 50 new jobs, with the website set to go live between September and October 2025.
  • Founded in Hull in 1933, Comet's return leverages its nostalgic value while embracing a digital-first approach to meet modern consumer demands.